Gym Website Design, with a Live Example
When someone decides to start, make sure they walk into your gym.
A website with your hours, your classes and your memberships, and a button to book a first class without picking up the phone. I work with small businesses in Brownsville, Texas.
Why your gym needs a website
A record 81 million Americans belonged to a gym, studio or fitness facility in 2025 (Health & Fitness Association, 2026). And every New Year, about 96 million adults plan to focus on their health and fitness, and 88% of them say access to a gym matters (HFA and Kantar, 2025). That’s when people search “gym near me” and decide fast.
When they compare gyms, price (54%), location (50%) and cleanliness (39%) weigh the most, followed by 24/7 access (34%) (Sogolytics, 2025). A website that shows your rates, where you are, real photos and your hours answers those questions before anyone has to call.
What goes on your gym website
Everything people want to know before they sign up, easy to see on their phone.
Full hours
When you open and close every day, holidays included. It’s the first thing people check if they plan to train before or after work.
Areas and classes
Weights, cardio, functional training, spin, Zumba: what you offer and when each class runs, with photos.
Your memberships
Monthly, 3-month or day passes, with what each one includes. If you want, members can also pay online.
Free trial class
If you offer a first class so people can get to know the gym, it gets its own spot with a button to book it. It’s the easiest way in for someone new.
Your coaches
Each one with a photo and what they’re best at: strength, functional training, personal training.
Reviews from your members
Your Google reviews right on your website. Results other members talk about are more convincing than any promotion.
Location and amenities
Address, map, parking, showers and lockers: the details that tip the choice between two gyms.
How to show up on Google when people search for a gym
For Google to show your gym when people search, six things matter most:
A website of your own. It’s the foundation for everything else: Google links it to your Business Profile and reads it to understand your classes and memberships. Without it, you depend only on your profile and social media.
A complete Google Business Profile. The “Gym” category, your exact hours (especially if you open early) and photos of the equipment and the classes. It’s what shows up when people search “gym near me”.
Hours that are always up to date. If you change your hours for a holiday and don’t update them, Google shows people the wrong hours, and someone who found the gym closed rarely comes back.
The words your customers use. “Gym in Brownsville”, “functional training classes”, “spin classes”, “personal trainer”. They go in the headings and text of your website, where Google reads them.
Reviews. Ask the members who have been training for a while and are already seeing results: those are the reviews that convince people most.
The same name, address and phone number everywhere. On your website, on Google, on Instagram and on Facebook. If they don’t match, Google isn’t sure which one is right.
Available designs
This website is built specifically around the services and needs of a gym. It has its six services (weight room, cardio, group classes, personal trainer, nutrition plan and long hours), adjusted to the services you offer, the weekly schedule with a box to book the first class for free, the coaches, reviews from members, the address with a map and the questions people ask most, like how much a membership costs or whether you need experience. It also has the weekly class schedule: filter by functional, Zumba or spin, tap a class and book it for free on WhatsApp.
I build three types of websites, and you can see each one in the example using the bar at the top. Which one suits you depends on your business: the size of your gym, how many classes and coaches you have and how you charge.
One page
For a neighborhood gym: hours, services, memberships and the free class, all on one page.
See it →With a blog
For a gym with lots of classes and coaches: each class with its own page, and articles on workouts and nutrition that bring people in from Google.
See it →With payments
So members can choose their plan and pay for their membership online, without stopping at the front desk.
See it →
FAQ
How do I get more members for my gym?
Make the first step easy for someone who is thinking about starting: let them see your hours and memberships, read what other members say and book a trial class without having to call. Once that works, advertising pays off better, because it sends people to a place where signing up is easy.
How do I promote a new gym?
Before you open, set up your Google Business Profile with photos of the space, your website with hours and memberships, and an opening offer with a deadline. That way, people in the area who drive by and look up your name find everything from day one, not an empty listing.
Does the website replace my gym management software?
No. The software handles access control (key cards or an app), memberships and renewals. The website is what brings in new members. If your software offers online payments or booking, I can link to it from your website.
When will I see results on Google?
Once we publish your website, it can show up on Google, but Google takes time to trust a new site and rank it higher. According to Google, it usually starts to show 4 to 12 months after it goes live.
Other services
- Google Maps, social media and directoriesGoogle Business ProfileI set up your business fully on Google Maps, with the same details on social media and directories.See what’s included
- One-page websiteSmall business websiteYour whole business on one page, ready for Google.See what’s included
- Several pages and a blogWebsite with blogA page for each service and a new article every month.See what’s included
- Pages, blog, payments and bookingWebsite to sell onlineLet customers book and pay in one click.See what’s included
From the blog
Who builds your website
I'm Drago Herrera, a software developer trained in Fine Arts. Every website is made to measure, with great care for both aesthetic and functional detail. They are fast websites with a cutting-edge style that never gives up functionality or speed, the core values of the brand.
More about me →Let’s talk
Write to me and I will tell you how your business website would look.