Spa Website Design, with a Live Example
Make them crave the massage before they even message you.
A website that shows your treatments, your prices and your space, and takes clients straight to booking. I work with small businesses in Brownsville, Texas.
Why your spa needs a website
U.S. spas earned $23.5 billion in 2025 from 191 million visits, across 22,060 locations (ISPA, 2026). With that many options, people choose the spa they can see clearly online, and 69% of spa-goers view online booking favorably (ISPA, 2024).
They also book when they have a moment, not during your hours: Fresha reports that 41% of its online bookings happen outside business hours (Fresha, 2022). And gift cards bring in new clients, since 25% of beauty and wellness gift cards are redeemed by first-time customers (Zenoti, 2024). Your website keeps your treatments, prices and gift cards available at 11 p.m., when someone is looking for a last-minute gift.
What your spa website includes
Whether you run a day spa or a med spa, this is what a client wants to know before booking, told calmly and with photos, the way your spa feels in person.
Every treatment with its details
Massages, facials, hands and feet: what’s done, how long it takes, which products you use and how much it costs. So clients arrive knowing exactly what they booked.
Gift cards
A section to give a treatment or an amount as a gift, with a button to order it on WhatsApp. It sells on its own for birthdays, anniversaries and Mother’s Day.
Easy booking
A button to contact you directly: clients send the treatment and the day they want, and you confirm the time.
Photos of your space
The rooms, the light, the details. At a spa, the place is part of the service, and people want to see it before they go.
Who takes care of them
Your estheticians and massage therapists, with their photo and what they do best. It’s reassuring to know whose hands you’re in.
Reviews from your clients
Your Google reviews, right on your website. What other clients say carries more weight than any promise.
Hours and map
Which days you’re open, whether you take holiday bookings by appointment and how to get there, with the Google map right on the page.
How to show up on Google when people search for a spa
For Google to show your spa when clients search, six things matter most:
A website of your own. It’s the foundation for everything else: Google links it to your Business Profile and reads it to understand which treatments you offer. Without it, you depend only on your profile and Instagram.
A Google Business Profile with great photos. The “Day spa” or “Massage spa” category, your hours and plenty of photos of the place. For a spa, the photos on your profile are what decide whether people come in or not.
Treatments by name. “Relaxing massage”, “deep tissue massage”, “facial”, “couples massage”. Each one written on your website the way people search for it.
Prices up front. A lot of people search “massage prices near me”. Showing your prices, or at least a “from” price, puts you in front of people who have already decided to go and are just comparing.
Reviews. Ask every happy client for one with a text the same day, while they still feel relaxed.
The same name, address and phone number everywhere. On your website, on Google, on Instagram and on Facebook. If they change from one place to another, Google isn’t sure which one is right.
Available designs
This website is built specifically around the services and needs of a spa. It has six treatments, each with what’s done, the products used, how long it takes and its price (relaxing massage, deep-cleansing facial, spa manicure & pedicure, deep tissue massage, hot stone massage and couples spa), adjusted to the services you offer, the opening hours, the team, client reviews, the address with a map and the most common questions, like how long a massage is or whether men are welcome too. It also has a gift card you build live: pick a treatment or an amount, add who it’s for and who it’s from, and see the card before you order it.
I work with three types of website, and you can see each one in this spa website example using the bar at the top. Which one suits you depends on your business: how many treatments you offer, the size of your spa and whether you want to sell online.
One page
For a small spa with a few treatments: your treatments, gift cards and the booking button, all on one page.
See it →With a blog
For a spa with many treatments: each one with its own page, plus wellness and skin care articles that bring in new clients.
See it →With payments
If you sell skin care products or gift cards: a shop where clients buy them and pay online.
See it →
FAQ
How do you promote a spa online?
With what sells a spa best: photos and gifts. A Google Business Profile with great photos of the place, a website where every treatment has its price and a booking button, and gift cards front and center before dates like Mother’s Day or Valentine’s Day. With that in place, ads on Instagram or Google pay off more, because they lead somewhere booking is easy.
What kind of advertising works for a spa?
The kind that shows what it feels like to be there: short videos of the treatment room, a facial step by step, or promotions with a date, like a Mother’s Day gift card. And every ad should lead somewhere: your website, with prices and the booking button. A beautiful ad that leads to a profile with no prices ends up as just a “like”.
Does a website replace spa software?
No. Spa software handles your internal schedule, payments and product inventory. The website is what brings you clients: it shows your treatments and lets them book. If you already use software with online booking, I can link to it from your website.
When will I see results on Google?
Once we publish your website, it can show up on Google, but Google takes time to trust a new site and rank it higher. According to Google, it usually starts to show 4 to 12 months after it goes live.
Other services
- Google Maps, social media and directoriesGoogle Business ProfileI set up your business fully on Google Maps, with the same details on social media and directories.See what’s included
- One-page websiteSmall business websiteYour whole business on one page, ready for Google.See what’s included
- Several pages and a blogWebsite with blogA page for each service and a new article every month.See what’s included
- Pages, blog, payments and bookingWebsite to sell onlineLet customers book and pay in one click.See what’s included
From the blog
Who builds your website
I'm Drago Herrera, a software developer trained in Fine Arts. Every website is made to measure, with great care for both aesthetic and functional detail. They are fast websites with a cutting-edge style that never gives up functionality or speed, the core values of the brand.
More about me →Let’s talk
Write to me and I will tell you how your business website would look.